• Meets the demands of the labor market in the field of food marketing and digital business, a sector that is still underserved in terms of specialized professionals.
• Equips students with comprehensive knowledge in marketing, business management, and digital strategies.
• Enhances students’ competencies in designing marketing strategies, data analysis, and the development of food markets.
• Prepares students with scientific and practical skills for success in local and international markets.

• Design and implementation of effective marketing strategies for the agri-food sector.
• Market analysis, consumer segmentation, and the use of data for strategic decision-making.
• Application of digital technologies such as Search Engine Optimization (SEO), social media, and e-commerce for business development.
• Product and brand management, as well as strategic communication with consumers in different markets.
• Market research and data interpretation to improve business performance.
• Development of export strategies and competition in international agri-food markets.
• Design and management of innovative and entrepreneurial projects in the agri-food sector.

• Marketing managers in agri-food enterprises, developing and implementing marketing strategies for food products.
• Digital marketing specialists in marketing agencies, managing online campaigns and social media platforms.
• Market analysts, conducting research on consumers and trends in the agri-food sector.
• Sales and export managers in companies operating in local and international markets​.
• E-commerce specialists on online food trade platforms.
• Specialists in public institutions or international organizations in the field of food policies and rural development.
• Marketing and digital strategy consultants for businesses in the food sector.
• Developers and entrepreneurs in startups within the food and digital business sector.
• Researchers in higher education institutions.

Xhastin Lico

Melisa Llungu

Klevisa Biraci

• 70% of the credits in Economic and Social Sciences
• 15% of the credits in Natural Sciences
• 15% of the credits in Technical Sciences

This curriculum fosters interdisciplinarity by integrating knowledge from diverse fields such as business, marketing, management, technology, and the food industry. It combines economics, statistics, and psychology to help students understand markets, consumer behavior, and business dynamics. At the same time, the program connects marketing theory with practical skills in communication, negotiation, and sales management. The managerial dimension is strengthened through the inclusion of strategy, organization, project management, quality management, and decision-making, preparing students for real-world situations in organizations and companies. Furthermore, through its international perspective, students gain knowledge of global trade, export activities, and the functioning of international markets.

• Economy
• Business and Administration
• Marketing and Advertising
• Interdisciplinary programs and qualifications encompassing business, administration, and law.