The Bachelor in Business Management with the unique tracks “Agribusiness Management” and “Rural Tourism Management” addresses the pressing need for managerial competencies in Albania’s production, processing, export, and service sectors. Demand is rising due to: i. Growing number and diversity of farms and agribusinesses; ii. Increasing scale of economic units; iii. Changing consumer demands for quality and competitive prices alongside globalised online sales; and iv. Expansion of rural-tourism businesses and agencies that design, implement, and monitor sustainable-tourism policies and promote Albanian rural destinations.

Agribusiness Management modules give graduates a distinctive edge over management programs at other higher-education institutions, securing priority employment in the agri-food sector and competitiveness elsewhere. Rural Tourism Management responds to national priorities for sustainable rural development, linking Albania’s twin economic pillars—agriculture and tourism. High demand for qualified specialists is reflected in policies, strategies, support programs, and national/international funding schemes for agritourism and rural tourism.​

The profile "Rural Tourism Management" comes within the framework of national priorities for the sustainable development of rural areas, linking two main pillars of the Albanian economy: agriculture and tourism. The need for qualified specialists in this field is high, reflected in the policies, strategies, and supportive programs, as well as in the national and international funding schemes for agritourism and rural tourism. This profile is unique in Albania and the region. Considering the rapid growth of tourism overall and agritourism in particular, this profile offers graduates with unique competencies.

The Bachelor program in Business Management, offered in two tracks—Agribusiness Management and Rural Tourism Management—builds the competencies needed to manage agribusinesses, their value-chain operators, and economic units involved in rural tourism. Agribusiness Management profiles prepares students to lead actors along the agricultural value chain in farms and rural areas, applying core business disciplines—finance, marketing, and strategic planning—directly to agribusiness operations. While Management of Rural Tourism combines the principles of rural tourism with fundamental management tools, equipping graduates to design, develop, and administer tourism products and services that invigorate rural economies.

The program seeks to:

• Provide high-quality academic and practical training in agribusiness management and rural-tourism business management.

• Form managers capable of successfully leading farms, tourism units, and businesses across the entire food-production, processing, and marketing chain.

• Equip students with management, entrepreneurial, and leadership competencies, and promote sustainable managerial practices through technological innovation, so that graduates become active contributors to economic growth and transformation.

Graduates will gain expertise in:

• Advanced professional knowledge of farm and agribusiness management—management principles, marketing techniques, and production technology.

• Performance‑assessment skills for farms and agribusinesses through regular monitoring of financial, technical, and organisational indicators.

• Marketing and sales expertise for food products, developing marketing plans and sales strategies for domestic and international markets.

• Data‑collection and analysis abilities grounded in research methods and data analytics

• KUnderstanding of financial and public institutions within the food system, including banks, insurance companies, intermediaries, and support schemes.

• Competence in managing rural‑tourism enterprises in accordance with all management functions for service businesses.

• Hospitality and customer‑service knowledge to maximise tourist satisfaction.

• Skills to promote rural‑tourism destinations through effective communication, marketing, and certification.

• Project and event‑management capabilities—planning, budgeting, and implementation.

• Comprehensive insight into agricultural production and processing as undertaken by farms, agribusinesses, and agritourism units in rural areas.

• Interpersonal and communication skills—collaboration, negotiation, leadership, and professional dialogue with food‑chain actors, public institutions, and rural communities.

Graduates may pursue roles such as:

• Central and local public institutions and local development agencies – policy analyst, budget specialist, economist, advisory-services expert, tourism-policy expert, assistant to public officials.

• Agribusiness and rural-tourism enterprises – entrepreneur in rural tourism or agribusiness, market/tour operator, tourism-agency manager, agribusiness manager/advisor, farm administrator/advisor, rural-tourism business administrator.

• NGOs, think tanks, and research institutes – research assistant, data analyst, consultant.

• Local promotional organisations – private consultant for tourism businesses; consultant to local promotion agencies focused on rural tourism and agritourism.

The Year 1 establishes a strong knowledge base through courses such as Macroeconomics I, Microeconomics I, Mathematics, Economic Mathematics, Statistics, and Marketing. Communication and presentation skills are fostered in Business Communication & Business English and Academic Writing & English. Legal-studies courses and introductions to crop and livestock production provide essential context for agricultural enterprises.

The Year 2 deepens theoretical foundations and analytical skills for interpreting economic and organisational environments. Management-focused courses—Farm Management, Agribusiness Management, Tourism Management, Human-Resource Management, and Small-Business Management—are paired with IT, Finance, Accounting, Business Statistics, and Agri-food Marketing. Rural-tourism foundations appear in Basics of Tourism and Tourism Management. Courses such as Land & Water Management and Environmental Assessment & Risk Analysis strengthen interdisciplinarity.

In the Year 3 offers two specialisations:

 • Agribusiness Management track – Courses such as Operational Management, Public Administration & Management, Financial Management, and Risk Management & Insurance address sector-specific challenges. Advanced modules (Management Accounting, Value-Chain & Price Analysis, and Agricultural Commodity Markets) provide scientific and practical tools for decision-making.
 
• Rural Tourism Management track – Courses like Rural Tourism, Accommodation Management, Tourism Economics, and Agritourism lay the groundwork. Advanced modules (Event & Rural Attraction Management, Tourism Geography, Trails & Guiding) highlight rural potential. A capstone project links theory with best practices.

In both tracks, subjects such as Food & Beverage Production Technology, Quality Infrastructure, and Geographic Information Systems bridge foundational and interdisciplinary knowledge. 

Advisory-services training, professional internships, and the thesis receive dedicated space, preceded by research-methods and interpersonal-skills courses.

For the development of this program, the principle of interdisciplinarity has been followed, which aims to integrate the analytical methods and tools of various disciplines, producing new knowledge and solutions to complex problems with real impact on the economic, environmental, social, and technological challenges of a rapidly changing world.

In accordance with international standards (Muster Curricula), the program integrates knowledge from the fields of technology, natural sciences, and economics, providing a comprehensive education that prepares students for complex challenges, where social sciences account for 52% of the credits, natural sciences account for 25% of the credits, and technical sciences account for 23% of the credits.